Why do companies use keyword research tools? For example, some tools provide competitive domain insights, backlink analyses, traffic analyses, site audits, and more. This data is at the foundation of a keyword research tool, and many tools have even more insights to offer. Keyword research tools uncover all kinds of keyword combinations and variations people use when searching online. A keyword research tool provides you with search data from platforms like Google and puts it into an intuitive format for you to browse through. Keyword research is a process that marketers use to discover search queries that potential customers are using when looking for specific products or services on search engines like Google. For our analysis of the best keyword research tools in 2023, we considered our experiences, usability, functionalities, pricing, and feedback from other marketers. With so many tools out there, which one should you use? To help you get started, we have compiled a list of the ten best keyword research tools available that offer free and paid subscriptions. But to do keyword research that can help you grow your business, you will need a tool to analyze different keywords and search behavior. Good keyword research can guide you in creating tailored content that ultimately brings valuable traffic to your website. It is the first step in understanding your potential customers and what they are searching for online. Keyword research is essential for any online marketer.
The following tools are covered in this article:Īhrefs | Google Keyword Planner | Jaaxy | Keywords Everywhere | Keywortool.io | Mangools | Moz | Semrush | SpyFu | Ubersuggest This article introduces ten different keyword research tools and/or platforms, which offer keyword research functionality.
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